[ MY WORK / 02 ][ CASE STUDY ]

Clique Club

One dress, two makers, a whole little world around it.

Client: Clique Club, SaS atelier x Fleurtje VDB
Role: Co-designer, maker & content
When: 2025
Services: Dress design, sewing, webshop, graphic design, behind the scenes content

THE IDEA

Clique Club started when influencer Fleurtje VDB and I decided to design a dress together. One blue satin dress, made to be worn by a whole group of friends. Around it, we built a little world: the shoots, a webshop, invites and a lot of content.

HOW IT CAME TOGETHER

01
THE IDEA
One dress, designed by Fleurtje and me.
02
THE MAKING
Every dress cut and sewn by me.
03
THE SHOOTS
A studio day and a beach at sunset, dreamed up by Fleurtje.
04
THE CONTENT
Fleurtje on the socials, me on the graphics.

WHAT I DID

Fleurtje was the front end. I was the back end.

She dreamed up the shoots and shared the story with her followers. I sewed the dresses, built the webshop and designed the graphics, from the invites to the lookbook. On set, I filmed short behind the scenes clips.

Without Fleurtje, Clique Club would never have become what it was. Working together taught me how two visions can turn into one story that still feels like both of us.