maritomodachi*
Handmade in Ghent.
- 250+
- orders since launch
- 3 WEEKS
- until the grey collection sold out
- 1,000+
- Instagram followers
- Role
- Founder: design, sewing, webshop, content & ads
- Since
- May 2025
- Based in
- Ghent, Belgium
- Channels
- Webshop, Instagram, TikTok, YouTube
A BRAND, from the first stitch.
I've been the biggest tracksuit fan since I was little. So I started perfecting my own tracksuit pattern and gave the first ones to family and friends. Everyone was obsessed. That's how maritomodachi was born.
THE NAME
In Japanese, my name becomes Marito. Tomodachi means friend. I studied Japanese, and long before the brand existed, I was already maritomodachi.
maritomodachi is me, and I am maritomodachi. We grow together, I'm fully in charge, and that's what I love most about it.
“I make clothes everyone feels good, beautiful and comfortable in. Clothes that make you feel like the best version of yourself.”
The identity.
Red wordmark, satin labels, round stickers, shopping bags. Every detail had to feel like maritomodachi, from the first glance to the unboxing.
THE webshop.
I designed and built the webshop myself in WordPress and WooCommerce. 56 products, sizes, colours, payments and shipping, all set up and kept up to date by me.
FROM COMING SOON to sold out.
- 01
TEASE
Coming soon posts to build up the excitement.
- 02
LAUNCH
Posters and posts for the first drop.
- 03
SOLD OUT
The grey collection sold out three weeks after the first drop. So I turned sold out into a teaser for the second drop.
- 04
KEEP GOING
A swim drop, a Christmas drop and new pieces every season.
AI campaign visual
ONE AD, €49.
One Instagram ad, running for seven days and targeting buyers. The content did the talking.
THE campaign.
IN motion.
FROM COLOUR TO COURIER
KIND words.
Sorry, but I feel pretty in sweatpants??? How?????
I'm wearing my black top from you right now, because it's my favourite top! You can wear it in different ways. I feel really good in it, because I'm quite insecure about my upper arms. Thank you Marit!
I wore the white top yesterday when I went out for drinks and got so many lovely comments.
I think it's even prettier in real life than on the site.
They're sooo cosy.
Now I want everything in that colour hahaha
Messages from customers, translated from Dutch.
SO FAR
- 56
- products in the shop
- 3 to 5
- orders every week