SAS ATELIER
A sewing community I grew from zero, without an ad budget.
- 174K
- views on one video
- 400K+
- views in total
- 1,200+
- TikTok followers
- Client
- My own project
- Role
- Founder, maker & content creator
- When
- 2023 to now
- Scope
- Content strategy, TikTok, Instagram, YouTube, custom pieces, graphics
SaS stands for Sip and Sew. It started in 2023 as my creative diary: a place to share what I make, with a coffee next to the sewing machine. No ad budget and no plan to go viral. Just good content and a lot of patience.
FROM CONTENT to custom pieces.
The audience grew, and so did the requests. Today my content brings in 2 to 3 custom clients every month, and 1 to 2 brides every season who trust me with their wedding dress. Festival looks, beach sets, special occasions: I make them all to measure, and I shoot and design every campaign myself.
- 2 to 3
- custom clients every month
- 1 to 2
- wedding dresses every season
THE identity.
A red SaS wordmark for the campaigns, and a version you can crochet.
THE CREATIVE diary.
From fabric to festival, in long form on YouTube.
BEHIND THE SCENES
SaS atelier x Fleurtje VDB became Clique Club.
See the projectSO FAR
- 177
- TikToks posted
- 2 to 3
- custom clients every month
- 1 to 2
- wedding dresses every season