[ MY WORK / 01 ][ CASE STUDY ]

Richard Quinn

Dressing the front row at London Fashion Week.

Client: Richard Quinn & The Dorchester
Role: Content creator & PR assistant
When: London Fashion Week AW26
Services: Front row styling, content creation, PR

THE IDEA

Richard Quinn dresses his front row. Before the AW26 show, his invited guests came to a giant suite at The Dorchester, filled with gowns from his past runway seasons. They had to leave looking like they belonged in the collection.

THE WEEK IN 4 MOMENTS

01
THE SUITE
A suite at The Dorchester, full of gowns from past runway seasons.
02
STYLING THE FRONT ROW
Helping influencers and famous guests find their look.
03
CONTENT FOR THE DORCHESTER
Photos and videos for the hotel, all week long.
04
READY FOR THE SHOW
Off to the front row, dressed head to toe in Richard Quinn.

WHAT I DID

I worked as content creator and PR assistant under Kim Dawson. Together with the team, I welcomed the front row guests, helped them choose a look from the archive and dressed them for the show. Influencers, actors and familiar faces, all in one room.

One of them was Katie Leung. I'm the biggest Harry Potter fan, so yes, I stayed very calm on the outside.

At the same time, I made photos and videos for The Dorchester. One of my photos ended up on the hotel's own Instagram.

That week taught me how a fashion house tells its story long before the first model walks: in the details, in the care, and in the people wearing the clothes.